DESIGN YOUR CAMPAIGN

WANT A BILLBOARD THAT DRIVES TRAFFIC?

Let our professional graphic designer take your idea and turn it into ads that get your business noticed. Or create your own ads at no additional charge.

HAVE YOUR OWN DESIGN TEAM?

ALL OF THE REQUIREMENTS ARE LAID OUT BELOW:

JPG for still image content at 100% quality: Use RGB, not CMYK.

ARTWORK SIZE AND RESOLUTION:

Vertical: 320 pixels wide x 672 pixels tall at 72 dpi.
Horizontal: 672 pixels wide x 320 pixels tall at 72 dpi.

KEEP IT SIMPLE

The first step to creating effective messages with your electronic sign is to keep the wording short and concise.

Avoid spelling out complete sentences. Don’t use eight words when four will do.

Stick with shorter, simple words to maximize quick comprehension by motorists.

A single message idea will read quicker and more easily when kept to three text lines.

KEEP IT BIG

Large text will allow motorists to see your message from a greater distance. If your text is too small, it will be too hard to read. The staff at Picture This analyzes every ad for maximum results.

KEEP IT CLEAN

Avoid using thin fonts as well as most script fonts. The strokes of each character are simply too thin to maintain legibility over long distances. Use thick, heavy fonts to maximize readability. The bold option is an excellent way to add weight to your wording.

KEEP IT COLORFUL

High color contrast is a key ingredient. Just like using large text, the right color combination can make your message readable from a much longer distance. Refer to the sample below for many of the best text color vs. background color combinations for your electronic sign.